Blog
Discover articles from the Nomat team with practical tips and resources to help your next UX project.
Articles
There's a person behind every great AI conversation
Author: Bao Nguyen
Date: 17 Mar 2026
Conversation Designers are the secret behind great AI. Learn what they do, why they matter, and how Nomat can help.
Celebrating Over a Decade of Partnership with Global Girl Project
Author: Marli Gray
Date: 21 Aug 2025
Global Girl Project’s vision to empower girls through education, leadership and community engagement aligns strongly with Nomat’s own values of inclusion, human-centred design and long-term impact. By supporting GGP, we aim to amplify voices that are too...
Three People You Didn't Know Were Great Designers
Author: Chris Gray
Date: 24 Apr 2025
We explore how Federer, Obama and Dr Hamlin can show us that success starts with understanding the system. We look at how they each approached their field with intention, foresight and a designer’s mindset.
Exploring Tree Testing
Author: Eliza Crisp
Date: 16 Jan 2025
Locating content is crucial to an effective user experience. Tree testing is a research method used to evaluate the effectiveness of menu labels and navigation structures of websites and digital products.
Understanding Card Sorting
Author: Eliza Crisp
Date: 13 Jan 2025
Card sorting is one of the most common research methods used when exploring the information architecture of a digital product. Card sorting helps to create products that are easy to use and intuitive to navigate.
Designing with Cognitive Biases in Mind
Author: Bao Nguyen
Date: 19 Oct 2024
As UX designers, it is important to consider cognitive biases when creating experiences. A cognitive bias is a common pattern of deviation from normal or rational judgment. They tend to occur when people process and interpret information around them.
Sustainable UX Design: Crafting Experiences for a Greener Future
Author: Bao Nguyen
Date: 4 Sept 2024
Sustainable UX design is crucial for reducing environmental impact and promoting sustainability, with UX designers playing a pivotal role in shaping a greener future.
Why Information Architecture Matters
Author: Eliza Crisp
Date: 25 Apr 2024
Information architecture is considered both an art and a science. Here, we dive into the process of organising information in the most user-friendly way possible to allow your digital platform to shine.
AI: The Current State of Play
Author: Joshua Zhang
Date: 24 Jan 2024
As AI becomes commonplace in many sectors, we explore the international response to tools such as ChatGPT. Additionally, we consider how AI technology can be integrated into HCD processes.
Designing a Smooth Multi-Factor Authentication Experience
Author: Chris Gray
Date: 12 Sept 2023
We explore multi-factor authentication and how to design a smooth multi-factor authentication experience.
Design is Hard
Author: Chris Gray
Date: 18 May 2023
We unpack some reasons why design can be hard, and suggest practical solutions for how to make it easier. In particular, we focus on strategies to make designing digital products smoother for everyone involved.
Human-Centred Design (HCD) in Government
Author: Marli Gray
Date: 13 Feb 2023
Nomat Director Marli Gray has had the opportunity to collaborate with different Victorian Government departments and organisations in supporting HCD projects. In this piece she documents some insights related to the notable digital transformation in the g...
Exploring Future-State Journey Maps
Author: Eliza Crisp
Date: 20 Oct 2022
Future-state journey maps are a powerful tool which can help inform teams about opportunities for the future. Here we consider how they can be utilised to effectively plot the path to future success for a product or service.
Jobs-To-Be-Done Framework and Better Outcomes
Author: Amanda Chen
Date: 11 Aug 2022
The Jobs-To-Be-Done (JTBD) framework is a useful tool to better understand a problem space and can be used to understand customer needs, goals and problems to create more effective solutions.
Personalisation for Humans
Author: Amanda Chen
Date: 12 May 2022
Having a consistent level of personalisation across all channels and delivering genuine customer value has become more important than ever. Here we explore the ins and outs of personalisation and how human centred design can help.